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It is tough to be an SEO expert in current times as Google’s algorithm changes pretty much every week or so. Not everybody can perfect it. As a matter of fact, a lot are still struggling to cope up with the field. The problem is that SEO is reliant on how search engines work, and you know that those things aren’t permanent. Every year, they change, from algorithms to what companies, like Google, decide to prioritize.
We consulted leading SEO expert Vikas Rana and got his views on some of the best tools that can help you score high in search rankings. Below are 10 SEO tools that have been proven and tested to work best for many businesses.
Ahrefs
The topmost spot goes to Ahrefs and for great reasons. It is an overall tool that will get your website the SEO ranking it needs.
You can use it to look for aspects in your websites that need improvement. Not only that, but you can also look for broken links so you know what to fix. Most importantly, get to see the best-performing pages to know which ones to concentrate on and take notes from.
What usually takes a couple of tools to accomplish can be found in a single tool. No need to learn several others which can take up a portion of your time.
Google Search Console
If there is one tool to help you rank properly, it is the one that the search engine itself provides. Google Search Console is a free tool that allows you to see how your website is performing in their results page. Since it is the search engine itself that is giving the feedback, you know that it is based on their algorithm and guarantees reliable data on what you should be improving on. See how many people click your website, scroll through it, and other various types of information.
KWFinder
Keywords are everything in SEO, that’s why it is always crucial to target the right words in your articles in order to have a high search engine rank. What you are going to want is something that has a high search rate but low competition. So, how do you find that type of keyword? Easy, you use a tool like KWFinder. Not only that, you can use the tool to determine how your website ranks based on a certain keyword.
Moz Pro
With the difficulty of SEO, it is hard to find everything you need in one single tool. Fortunately, there is something like Moz Pro. The tool doesn’t just provide a single service, but rather a range of SEO necessities. Be able to crawl your website, search for keyword recommendations, and see different key website metrics to know how to better improve.
Ubersuggest
If you don’t know how competitive a keyword is, you can go to Ubersuggest. It is an SEO tool where you can get keyword suggestions as well as determine how competitive each one can be. You can also see how difficult a keyword is, the competition, search volume, and how much more a keyword is searched versus other months of the year. As a result, it gives you an idea of which keywords are worth targeting for your website.
SpyFu
Looking at your competition can give you a lot of useful insight. If you want to know information such as organic keywords being used, monthly clicks, and Google ad campaigns from a different website, what you need is SpyFu. Having an idea on what the competition is doing right will give you a figure to copy which ultimately will lead to your SEO success as well. It is also a great way to stay one step ahead of the competition.
Woorank
You don’t want to lag behind the competition so you need to make sure that your website is at its best. However, you can’t technically evaluate every page that you have, so what do you do? You use a tool like Woorank. In essence, it is an SEO analysis tool that evaluates your overall website, from keywords to technical issues such as downtime, duplicate content, and broken links.
Majestic
It helps to know how far up in the ranking your website is. It either gives you an idea of whether you are doing things right or wrong and what should be your next step. What better way to find out your status than to use the tool, Majestic? Not only does it show you your place, but the feedback on why you are there like information regarding the number of backlinks you have. Additionally, you can use the tool to search for great keywords you can use on your website.
Google Trends
Another SEO tool that is provided by the search engine itself, which makes it an invaluable tool to your SEO success. What it does is give you information about a keyword. What sets it different from the rest is how much more detailed it is. Get insight on trends revolving around a keyword such as rising inquiries, interest over time, and specific interests in certain geographical locations. All can lead you to have a much more informed decision on what keyword to target next.
Siteliner
This tool is something you cannot compare with other tools. It provides a unique feature unlike any other. For starters, it specializes in searching for duplicate content. Additionally, it scans your website for errors such as broken links. With every scan the tool makes, it adds it to a database so that it is able to compare results, giving you a better understanding of where you stand.
SEO Shouldn’t Be Difficult
When you first read this article, you might have been in a desperate state. You were thinking about how difficult SEO is and worse, contemplating about abandoning the industry. Don’t blame yourself if so, who wouldn’t? Without a doubt, it is difficult when done alone, but things are a lot different when you have the help of the right tools. With the best SEO tools at your disposal, SEO success can easily turn into an easy everyday routine.
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